Proactive outbound marketing

It’s an outbound marketing adventure! We're exploring what makes a persuasive sales letter and using these concepts to take some marketing action. Follow this guidance to craft a compelling sales letter that wows your potential clients – and send it out.

This training explains how to:

• Make a first impression to wow your future clients with a sales letter that has impact
• Write persuasively a.k.a. copywriting 101 for sales letters so you hit all the key elements needed to encourage responses and insights
• Include a number of critical features vital for a hard-working sales letter – readability, offers, CTAs and much more are all explained in this expedition
• Use your sales letter as part of a bigger campaign – use the easy marketing campaign plan inside

It also includes an annotated example of my real-life sales letter that converted contacts into clients.