All your potential clients under one roof
Attending your first trade show might be an overwhelming experience, especially if you're unprepared. But with a little preparation and planning, you'll be exhilarated rather than exhausted, and have some exciting new contacts to boot.
This training helps you maximise the before, during and after of a trade show adventure!
Trade Shows as a Translator
Trade shows are a brilliant place to really get to know your target audience. Get industry insights by immersing yourself in their world, attend speaker presentations, talk to exhibitors – some of which may be your potential clients.
The knack to trade shows (aside from comfy shoes and a good store of energy) is to view them as part of a bigger conversation. Build relationships, make connections – sometimes you can use an event to your advantage without even leaving home!